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Jason Sondock and Simon Davis met and began collaborating while studying film at NYU’s Tisch School of the Arts. Their early projects – music videos for hip-hop collective A$AP Mob – came together by word of mouth and the duo’s knack for ingeniously tapping into a personal network of industry relationships. Jason and Simon began directing under the moniker rubberband. shortly after their A$AP projects, and have since directed dozens of commercials, music videos, and short films. In 2017, rubberband. directed the now ubiquitous “Our Family. #mycalvins” campaign, a four film series featuring Kaia Gerber, A$AP Rocky, Millie Bobby Brown, and  Solange.
Their ability to blend pace and narrative development with emotional storytelling and strong performance direction, has garnered them commercials for Under Armour, Lifewtr, Burberry, and American Eagle among others, as well as collaborations with LCD Soundsystem, Topaz Jones, and Goldlink.